CITY OF SEVIERVILLE VISITOR PROFILE
Average Age
35 - 54 49%
55 + 38%
0 - 34 13%
Sex
Female 65%
Male 36%
Household Income
$45-75,000 40%
$25-44,000 27%
$75,000 22%
$25,000 - 11%
Education Level
High School 37%
Some College 34%
College Graduate 14%
Post Graduate Study 10%
Other 5%
Average Stay
17 and under 23%
55 - 64 16%
45 - 54 16%
18 - 34 16%
35 - 44 15%
65 + 13%
Number of people in party
1 - 3 67%
4 - 6 24%
7 9%
What most influenced visit?
Word of mouth 35%
Brochures 20%
Promotion 11%
Internet 2%
Television 2%
Other Media 30%
Who chose to visit Sevierville?
Adult female 54%
Adult male 26%
Friends 8%
Child 66%
Other Family 6%
How far out was visit planned?
Three months or more 32%
One month 24%
Two weeks 18%
One week 15%
Two weeks 13%
Miles traveled
301 - 500 34%
201 - 300 21%
101 - 200 19%
-100 18%
+ 500 8%
* Source: Pigeon Forge Department of Tourism
